Tag Archives: YouTube
THE ROLE OF SOCIAL MEDIA IN HORSE RACING
By Hans Ebert @hanseberthk Just think about this: If one is to believe all the various numbers bandied around in what is an increasingly numbers-driven world where the popularity of anything and anyone is gauged by the number of “likes” … Continue reading
ENOUGH. IT’S TIME FOR THE WORLD’S FIRST ONLINE HORSE RACING LIFESTYLE CHANNEL
By Hans Ebert @hanseberthk “Racing is in a quandary, Empty racecourses except for those employed to be there and a couple of die-hard old diggers who miss the glory days of Phar Lap, Tulloch and the like. Short sighted racing … Continue reading
Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry
Tagged Alibaba, Amazon, Andrew Catteral, Australian racing, consumer generated content, Dean Pettit, Giles Thompson, Hans Ebert, Horse racing, Jack Ma, marketing, MTV, music industry, online, RACING VICTORIA, Racing.com, Sammy Hyland, SINGAPORE TURF CLUB, social media, sponsorship, YouTube
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WHERE ARE HORSE RACING’S DEFIANT ONES?
By Hans Ebert @hanseberthk Whether we want to or not, social media has not only entered our lives, in some instances, it’s taken them over with seemingly no end in sight. We’re becoming, or have already become slaves to technology … Continue reading
Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Horse Racing, Music Industry
Tagged 360 Degree Deal, EMI, Facebook, GORILLAZ, happy wednesday, HKJC, instagram, McDonald, Napster, RADIOHEAD, Robbie Williams, SnapChat, Twitter, YouTube
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MAKING HORSE RACING REALLY REALLY SOCIABLE
By Hans Ebert @hanseberthk Listening the other day to a discussion on TABradio, Darren McAullay, the excellent race caller in Western Australia, and not one to mince words, was straight to the point: As far as he’s concerned, he’s not … Continue reading
Posted in HORSE RACING AND SOCIAL MEDIA, The horse racing industry
Tagged Darren McAullay, Facebook, instagram, TABradio, Twitter, YouTube
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HORSE RACING AND SOCIAL MEDIA: AN OXYMORON?
By Hans Ebert Could it really be happening? Might this actually be good for the perception and future of horse racing? Could this separate the wheat from the chaff? Freedom of speech aside, might this help rein in the negativity? … Continue reading
WHAT “RIDE GUIDE” AND THE CIRCUS INVOLVED CAN LEARN FROM KATY PERRY AND BOB LEFSETZ
Read the blog below from respected and outspoken American music blogger Bob Lefsetz. Simply change the music industry to the Australian horse racing industry. Apple’s Tim Cook can be any of the racing administrators involved in the Ride Guide farce. … Continue reading
THE “CAN IT GET ANY WORSE?” ISSUE
OF MICE AND MEN AND TWITS AND TWITTER Used properly, Twitter is not only an amazing marketing tool, it gives us a voice to bring about Change, and is also so immediate in the absorbing and sharing of news while … Continue reading
IS HORSE RACING LOSING THE RACE TO MAKE CONTENT KING?
By Hans Ebert There’s a long train running coming towards the horse racing industry with all systems go named Content. And before this becomes a runaway train, the subject should be tackled now and not when those ARC- Asian Racing … Continue reading
NOW AND THE FUTURE OF HORSE RACING: WHO REALLY CARES ABOUT IT?
By Hans Ebert The problem with hardcore racing purists is that they want everyone else to think like them. It doesn’t work that way. What also doesn’t work are racing club executives talking about “customer engagement”, while, truth be told, … Continue reading
THE ILLEGAL AND FROTHY ISSUE
By Keyser Soze MOMENTUM SHIFT ON ILLEGAL BETTING… The timely and unambiguous closing statement of last week’s Asian Racing Conference by Asian Racing Federation (ARF) Chairman and Hong Kong Jockey Club Chief Executive Winfried Engelbrecht－Bresges proposing the establishment of a regional … Continue reading
Posted in Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry
Tagged Facebook, social media tools, Twitter, YouTube
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