Tag Archives: Victor Espinoza

THE 2015 RACINGB*TCH AWARDS‏

*The #Hashtag Award: This goes to the HKJC’s Executive Manager of Racing Communications Pat Cummings, and all his hashtags during #HKIR Week twittered by twelve relatively young, #enthusiastic and Bambi-like “influencers” from #America. It was a very good initiative, and … Continue reading

Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA, The horse racing industry, zac purton | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

A MONGOL WITHOUT A HORSE IS LIKE A BIRD WITHOUT WINGS

By Jenny Bridle While Triple Crown winner American Pharoah with jockey Victor Espinoza won the Breeders Cup Classic on Halloween day at Keeneland Racecourse in Kentucky, a big story had unfolded earlier in the day with some interestingly dressed men … Continue reading

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HORSE RACING: HOLDING OUT FOR A HERO (INCLUDING EFFECTIVELY MARKETING CO-MINGLING)

Back in the day, Bonnie Tyler channeled Rod Stewart and made an impassioned plea via her song, “Holding Out For A Hero”. If ever horse racing needed a theme song, this is it- a sport sorely lacking in heroes, and, … Continue reading

Posted in FRANKIE DETTORI, Horse Racing, HORSE RACING AND SOCIAL MEDIA, JOAO MOREIRA, The horse racing industry | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

HORSE RACING AND ITS NON-USE OF SOCIAL MEDIA

Much has been said and talked about “social media” in relation to the future of horse racing and “engaging the next generation of racing fans”- all nice, pat sound bites, but far removed from reality. Apart from Twitter, the horse … Continue reading

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