Tag Archives: Victor Espinoza
THE 2015 RACINGB*TCH AWARDS
*The #Hashtag Award: This goes to the HKJC’s Executive Manager of Racing Communications Pat Cummings, and all his hashtags during #HKIR Week twittered by twelve relatively young, #enthusiastic and Bambi-like “influencers” from #America. It was a very good initiative, and … Continue reading
A MONGOL WITHOUT A HORSE IS LIKE A BIRD WITHOUT WINGS
By Jenny Bridle While Triple Crown winner American Pharoah with jockey Victor Espinoza won the Breeders Cup Classic on Halloween day at Keeneland Racecourse in Kentucky, a big story had unfolded earlier in the day with some interestingly dressed men … Continue reading
HORSE RACING: HOLDING OUT FOR A HERO (INCLUDING EFFECTIVELY MARKETING CO-MINGLING)
Back in the day, Bonnie Tyler channeled Rod Stewart and made an impassioned plea via her song, “Holding Out For A Hero”. If ever horse racing needed a theme song, this is it- a sport sorely lacking in heroes, and, … Continue reading
HORSE RACING AND ITS NON-USE OF SOCIAL MEDIA
Much has been said and talked about “social media” in relation to the future of horse racing and “engaging the next generation of racing fans”- all nice, pat sound bites, but far removed from reality. Apart from Twitter, the horse … Continue reading