Tag Archives: social media

HOW SOCIAL MEDIA IS STUNTING THE GROWTH OF HORSE RACING

By Hans Ebert @hanseberthk Recently, more and more people following the world of horse racing are taking sabbaticals from social media, mainly Twitter. Some never come back, Why? In order to return to the real world. Even with all its … Continue reading

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WHEN IS HORSE RACING GOING TO REALLY GO GLOBAL (AND LEARN FROM THE CLUTTER HAPPENING AROUND THE WORLD)?

By Hans Ebert @hanseberthk When lost, one takes a scattergun approach hoping for the best. We’re buried today in hashtags, clutter, transparent hypocrisy, and sanctimonious bollocks which is bought without questioning. Here and now “righteous” indignation has become a trend … Continue reading

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THE ROLE OF SOCIAL MEDIA IN HORSE RACING

By Hans Ebert @hanseberthk Just think about this: If one is to believe all the various numbers bandied around in what is an increasingly numbers-driven world where the popularity of anything and anyone is gauged by the number of “likes” … Continue reading

Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, Peter V'landys, The horse racing industry | Tagged , , , , , , , , | Leave a comment

ENOUGH. IT’S TIME FOR THE WORLD’S FIRST ONLINE HORSE RACING LIFESTYLE CHANNEL

By Hans Ebert @hanseberthk “Racing is in a quandary, Empty racecourses except for those employed to be there and a couple of die-hard old diggers who miss the glory days of Phar Lap, Tulloch and the like. Short sighted racing … Continue reading

Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

THE RACING VICTORIA ISSUE

BACK WITH EXTRA BITE (AND MORE RELISH) ———————————————————- When Lucian Grainge recently had his contract as Worldwide Chairman and Chief Executive Officer for Universal Music renewed for another five years, he immediately went into overdrive. With Vivendi being the parent … Continue reading

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HORSE RACING: WHY CAN’T IT BE MORE LIKE DAVID BOWIE?

By Hans Ebert & Jenny Bridle The news on Monday that David Bowie had passed away had the twitterverse explode. After all, this was Bowie, the most innovative musician ever, who refused to stand still. Describing the artist as “iconic” … Continue reading

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HORSE RACING: WHEN YOU’RE LOST IN THE RAIN

By Hans Ebert There’s a scene in “The Godfather 2” where Al Pacino as Michael Corleone is in Havana and laments how every time he tries to leave the family business, it keeps pulling him back in. Pacino spits the … Continue reading

Posted in Hong Kong Jockey Club, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry | Tagged , , , , , | 1 Comment

DOES HORSE RACING REALLY KNOW HOW TO MARKET ITSELF (AND, DOES IT WANT TO?)‏

(Courtesy of http://www.fasttrack.hk) By Jenny Bridle & Hans Ebert Does horse racing really want talented, creative, experienced marketing professionals from the outside looking in and with objectivity to help the sport find that magic elixir that will guarantee its future? … Continue reading

Posted in Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry, www.fasttrack.hk | Tagged , , , | 1 Comment

HORSE RACING AND ITS NON-USE OF SOCIAL MEDIA

Much has been said and talked about “social media” in relation to the future of horse racing and “engaging the next generation of racing fans”- all nice, pat sound bites, but far removed from reality. Apart from Twitter, the horse … Continue reading

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MORE AND MORE HORSE RACING, LESS AND LESS OF EVERYTHING ELSE

When in advertising, a copywriter came up with the tagline “More television than you want” for the launch of STARTV, Asia’s first 24-hour satellite television network.   All of us could not comprehend the logic behind the thinking and the … Continue reading

Posted in GERARD MOSSE, Hong Kong Jockey Club, Hong Kong Racing, HORSE RACING AND SOCIAL MEDIA | Tagged , , , , , , , , , , , , , , | 2 Comments