Tag Archives: social media
INTRODUCING RACING BUZZ
We’re still trying to shake off the effects of the shambolic simulcast last night from Turffontein in South Africa of the first race shown in Hong Kong which was a surreal comedy of errors- wobblyscope camerawork, losing the video halfway … Continue reading
HOW SOCIAL MEDIA IS STUNTING THE GROWTH OF HORSE RACING
By Hans Ebert @hanseberthk Recently, more and more people following the world of horse racing are taking sabbaticals from social media, mainly Twitter. Some never come back, Why? In order to return to the real world. Even with all its … Continue reading
WHEN IS HORSE RACING GOING TO REALLY GO GLOBAL (AND LEARN FROM THE CLUTTER HAPPENING AROUND THE WORLD)?
By Hans Ebert @hanseberthk When lost, one takes a scattergun approach hoping for the best. We’re buried today in hashtags, clutter, transparent hypocrisy, and sanctimonious bollocks which is bought without questioning. Here and now “righteous” indignation has become a trend … Continue reading
Posted in Horse Racing, HORSE RACING AND SOCIAL MEDIA, Marketing of horse racing, The horse racing industry
Tagged advertising, change, hash tags, herdmentality, Hollywood, Horse racing, horse racing industry, hypocrisy, knowing the customer, marketing, music industry, new thinking, oprah winfrey, social media, sponsors, trending
Leave a comment
THE ROLE OF SOCIAL MEDIA IN HORSE RACING
By Hans Ebert @hanseberthk Just think about this: If one is to believe all the various numbers bandied around in what is an increasingly numbers-driven world where the popularity of anything and anyone is gauged by the number of “likes” … Continue reading
ENOUGH. IT’S TIME FOR THE WORLD’S FIRST ONLINE HORSE RACING LIFESTYLE CHANNEL
By Hans Ebert @hanseberthk “Racing is in a quandary, Empty racecourses except for those employed to be there and a couple of die-hard old diggers who miss the glory days of Phar Lap, Tulloch and the like. Short sighted racing … Continue reading
Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry
Tagged Alibaba, Amazon, Andrew Catteral, Australian racing, consumer generated content, Dean Pettit, Giles Thompson, Hans Ebert, Horse racing, Jack Ma, marketing, MTV, music industry, online, RACING VICTORIA, Racing.com, Sammy Hyland, SINGAPORE TURF CLUB, social media, sponsorship, YouTube
2 Comments
THE RACING VICTORIA ISSUE
BACK WITH EXTRA BITE (AND MORE RELISH) ———————————————————- When Lucian Grainge recently had his contract as Worldwide Chairman and Chief Executive Officer for Universal Music renewed for another five years, he immediately went into overdrive. With Vivendi being the parent … Continue reading
HORSE RACING: WHY CAN’T IT BE MORE LIKE DAVID BOWIE?
By Hans Ebert & Jenny Bridle The news on Monday that David Bowie had passed away had the twitterverse explode. After all, this was Bowie, the most innovative musician ever, who refused to stand still. Describing the artist as “iconic” … Continue reading
HORSE RACING: WHEN YOU’RE LOST IN THE RAIN
By Hans Ebert There’s a scene in “The Godfather 2” where Al Pacino as Michael Corleone is in Havana and laments how every time he tries to leave the family business, it keeps pulling him back in. Pacino spits the … Continue reading
DOES HORSE RACING REALLY KNOW HOW TO MARKET ITSELF (AND, DOES IT WANT TO?)
(Courtesy of http://www.fasttrack.hk) By Jenny Bridle & Hans Ebert Does horse racing really want talented, creative, experienced marketing professionals from the outside looking in and with objectivity to help the sport find that magic elixir that will guarantee its future? … Continue reading
HORSE RACING AND ITS NON-USE OF SOCIAL MEDIA
Much has been said and talked about “social media” in relation to the future of horse racing and “engaging the next generation of racing fans”- all nice, pat sound bites, but far removed from reality. Apart from Twitter, the horse … Continue reading
RB 