Tag Archives: Simon Fuller
CHANGING THE FACE OF SPONSORSHIP IN HORSE RACING
By Hans Ebert Almost two decades ago, a group of us, including a few jockeys from the land Down Under then riding in Macau, were talking about sponsorship- the sponsorship of jockeys, and how this could work. The discussion didn’t … Continue reading
THE ARF, THE ARC AND THE PASSAGE TO INDIA?
By Hans Ebert We never undertook The Passage To India that would have taken us into the bowels of Mumbai, the home of Bollywood, and this year’s gathering of ARF- the Asian Racing Federation- for ARC, the Asian Racing Conference. … Continue reading
THE ROLE OF JOCKEYS IN THE MARKETING OF HORSE RACING
Watching Joao Moreira, Zac Purton, Douglas Whyte and others inter-acting with racing fans lined up along the rails at Happy Valley Racecourse as they jog their horses back to the winner’s circle, brings home the point that these jockeys- and … Continue reading
WHAT THE HORSE RACING INDUSTRY CAN LEARN FROM THE MISTAKES OF THE MUSIC INDUSTRY
“I am really unsure about ‘Horse Racing’ as a sport. Mostly because I know very little about it. I have obviously seen all the big events and know how big they are. Here in America after the Triple Crown winner, … Continue reading
TIMING: THE MAGIC OF MOREIRA AND LOOKING AHEAD WITH THE HKJC
PART OF THE FEEL GOOD STORIES Let’s not beat around the bush, and be coy, Roy: Joao Moreira has changed the face of horse racing forever. Some might still argue that Christophe Soumillon and/or Ryan Moore are “the best jockeys … Continue reading
TIMING: THE MAGIC OF MOREIRA AND LOOKING AHEAD WITH THE HKJC
Let’s not beat around the bush, and be coy, Roy: Joao Moreira has changed the face of horse racing forever. Some might still argue that Christophe Soumillon and/or Ryan Moore are “the best jockeys in the world”, but both are … Continue reading
HOW SIMON FULLER CAN SAVE THE HORSE RACING INDUSTRY
Let’s first get this straight: There is Simon Cowell, the entertainment mogul who gave the world- good grief- the Teletubbies- before making a name for himself playing Judge Nasty on “American Idol” which, with his pukka over-the-top English accent, he … Continue reading
TWO THUMBS UP AND ANOTHER COX UP
HONG KONG ENTRIES KEEP GETTING BETTER The Moonee Valley race Club must be salivating at the quality of international entries for Hong Kong’s International Day in December. Then again it is increasingly acknowledged as world champions day, so it should … Continue reading
DO WAH DODDY DODDY AND A HAPPY WEDNESDAY
We were with Robert Dodds, Executive of xixentertainment at the races at Happy Valley, xix being the entertainment company that manages the careers of Beckhams, Lewis Hamilton, Andy Murray, Annie Lennox and owns the Rights to the “Idol” franchise. Dodd … Continue reading
WILL THE MARKETING OF RACING BE ALLOWED TO BE CREATIVE?
By Hans Ebert I tweeted the two commercials below and asked the question, Why can’t the marketing of racing be this creative? The question-and the commercials- must have struck a chord with others as the tweet was retweeted and favorited … Continue reading