Tag Archives: racing clubs

NOW AND THE FUTURE OF HORSE RACING: WHO REALLY CARES ABOUT IT?‏

By Hans Ebert The problem with hardcore racing purists is that they want everyone else to think like them. It doesn’t work that way. What also doesn’t work are racing club executives talking about “customer engagement”, while, truth be told, … Continue reading

Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, RICHARD CALLANDER, The horse racing industry | Tagged , , , , , , , | 2 Comments

ONLINE PROGRAMING, GAMERS AND 3D RACING. WHY NOT?

“Why would someone with only a passing interest in horse racing, or with no interest in horse racing, wish to watch a programme on the sport, especially on an iPhone or an iPad or even a computer when we don’t … Continue reading

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DO RACING CLUBS REALLY UNDERSTAND THE CONSUMER EXPERIENCE? OR IS IT JUST A BUZZ PHRASE?

Loosen it up, racing clubs, if not you might not be able to have any grandchildren. What we’re talking about are all those rigid corporate-riddled rules which stifle the consumer-related enjoyment of racing due to over-zealous minions who don’t know … Continue reading

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