Tag Archives: Nike
NIKE AND HORSE RACING: ACCEPT NO SUBSTITUTE
By Hans Ebert @hanseberthk Some have said to just let it slide. Others have jumped up and down, done a little dance, and believed that this line of t-shirts to be the real deal and that Nike has, in some … Continue reading
HORSE RACING: THE NEW WAY FORWARD
By Hans Ebert Often, and recently, more and more often, one has to wonder how many in horse racing truly understand what really are “good initiatives” for the sport, and what is breakthrough creativity and effective, strategic marketing to take … Continue reading
Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA
Tagged France Galop, happy valley, HAPPY VALLEY RACECOURSE, happy wednesday, HKJC, Joao Moreira, Nike, TVN
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HORSE RACING: IT’S TIME TO LISTEN TO NIKE AND JUST DO IT!
By Hans Ebert For those who don’t follow horse racing, it was something most wouldn’t have even read about: Rapper Dragon winning the Group 1 Hong Kong Classic Mile at Shatin racecourse on Sunday. To racing fans, however, here was … Continue reading
LONGINES, STYLE AND GROUP 1 HORSE RACING
Every brand, especially many watch brands, need a sport with what they can align themselves and which makes the subject of sports marketing both interesting- and, being ex-ad people and still marketers- at times, also confusing. Take a sneaker brand … Continue reading
Posted in Australian horse racing industry, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing
Tagged Aaron Kwok. Aaron Kwok and Longines, Adidas, Beckham, branding of horse racing, Bruce Mann, Francesca Cumani, Longines, Longines Hong Kong International Races, Longines horse racing, Nike, TVN
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RB 