Tag Archives: marketing

WHEN IS HORSE RACING GOING TO REALLY GO GLOBAL (AND LEARN FROM THE CLUTTER HAPPENING AROUND THE WORLD)?

By Hans Ebert @hanseberthk When lost, one takes a scattergun approach hoping for the best. We’re buried today in hashtags, clutter, transparent hypocrisy, and sanctimonious bollocks which is bought without questioning. Here and now “righteous” indignation has become a trend … Continue reading

Posted in Horse Racing, HORSE RACING AND SOCIAL MEDIA, Marketing of horse racing, The horse racing industry | Tagged , , , , , , , , , , , , , , , | Leave a comment

THE BUSINESS OF HORSE RACING AND GOING AFTER THE SAME CONSUMER DOLLAR

By Hans Ebert @hanseberthk We’re coming to the end of 2017, and the next year doesn’t offer much hope for many industries that have coasted on their respective gravy trains without reading the tea leaves and seeing what the future … Continue reading

Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, The horse racing industry | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

THE MELBOURNE SPRING CARNIVAL: DID IT LOSE ITS FOOTING?

By Hans Ebert @hanseberthk Sure, Speak Softly And Carry A Big Stick. But when there’s a Big Stick to shake, and instead of it being shaken and stirred, it’s waived in a feeble manner, it leaves one scratching their head … Continue reading

Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry | Tagged , , , , , , , , , , | Leave a comment

ENOUGH. IT’S TIME FOR THE WORLD’S FIRST ONLINE HORSE RACING LIFESTYLE CHANNEL

By Hans Ebert @hanseberthk “Racing is in a quandary, Empty racecourses except for those employed to be there and a couple of die-hard old diggers who miss the glory days of Phar Lap, Tulloch and the like. Short sighted racing … Continue reading

Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

ENCORE! ORGANISERS OF THE ARC PROVE THAT RACING CAN BE CREATIVE

Just when you think that creativity in the marketing and promotion of racing will always feature some tired logos of horses seen thousands of times before to appeal to the lowest common denominator, or more “fashions on the field” and … Continue reading

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HORSE RACING, CREATIVITY AND A LEGO HAPPY VALLEY HAPPY WEDNESDAY

Horse racing has it all- a wonderful palette of colour, action, some of the most beautiful animals in the world- and yet, as we hurtle towards another new year, none of this has truly been captured in a creative way, … Continue reading

Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA | Tagged , , , , , | Leave a comment

WHY HORSE RACING CAN’T KEEP STANDING STILL

“Ideas are the natural born enemy of the way things are”. General Electric The good god of horse racing must be finding it tough to swim against the current, which probably explains why there are no signs as to how … Continue reading

Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA | Tagged , , , , | Leave a comment

ONLINE PROGRAMING, GAMERS AND 3D RACING. WHY NOT?

“Why would someone with only a passing interest in horse racing, or with no interest in horse racing, wish to watch a programme on the sport, especially on an iPhone or an iPad or even a computer when we don’t … Continue reading

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HOW ATTRACTIVE IS HORSE RACING TO SPONSORS?

For decades, music companies have tried to find sponsorship for their record releases and promo tours by artists whereas promoters, who are still in this game of chance, know that without sponsors underwriting tours, their concerts will not only be … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry, Tony Cruz | Tagged , , , , , , , , , , , , | Leave a comment

WHEN WILL HORSE RACING RE-BRAND ITSELF

Every product undergoes various re-branding processes- Coca-Cola, Pepsi, McDonald’s, Adidas, Disneyland, Playboy, McDonald’s again when that clown Ronald was eased out ‘cos he came across as a creepy pedophile etc. Hell, even artists like Madonna, Gaga, Rihanna, Beyoncé etc are … Continue reading

Posted in Australian horse racing industry, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, PERTH RACING, www.fasttrack.hk | Tagged , , , , , , , , | 2 Comments