Tag Archives: Longines

LONGINES #HKIR: THE WEEK THAT WAKES UP A CITY

By Hans Ebert Melbourne has The Race That Stops A Nation, and Hong Kong has The International Races That Wakes Up A City. With now Longines as its partner and sponsor, the journey for the Hong Kong International Races has … Continue reading

Posted in Australian horse racing industry, casper fownes, DOUGLAS WHYTE, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA, JOHN MOORE, The horse racing industry, zac purton | Tagged , , , , , , , , , , , , , , | 2 Comments

WORTH REVISITING AS #HKIR NEARS: THE #HKIR DIARIES

Regrets, there’ve been a few when it comes to “The Sport Of Kings”, but what remains the highlight- at least to date- was when a group of us chipped in HK$500 each, and won the Triple Trio for the first … Continue reading

Posted in DOUGLAS WHYTE, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry | Tagged , , , , , , , , , , , , , , , | Leave a comment

THE HKIR DIARIES

Regrets, there’ve been a few when it comes to “The Sport Of Kings”, but what remains the highlight- at least to date- was when a group of us chipped in HK$500 each, and won the Triple Trio for the first … Continue reading

Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry | Tagged , , , , , , , , , , , , , , , | 1 Comment

SHOW JUMPING, EQUESTRIAN SPORTS, AND HORSE RACING: LOST CONNECTIONS AND UNTAPPED POTENTIAL?‏

By Jenny Bridle Horse racing fans would have enjoyed one showcase in particular at this weekend’s Longines Masters tournament: the HKJC Race of the Riders. This event is a partnership between Longines and the Jockey Club whose world class jockeys … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, The horse racing industry | Tagged , , , , , , , | 1 Comment

FRANCESCA CUMANI, LONGINES AND BRINGING ELEGANCE TO HORSE RACING

Being the biggest supporter of equestrian sports including, of course, horse racing, what’s always been a question mark is why Longines doesn’t have any ambassadors for the sport. Yes, it has brand ambassadors like Kate Winslet, Simon Baker, and former … Continue reading

Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry | Tagged , , , , , , , , , , , , , | Leave a comment

HORSE RACING AND ITS NON-USE OF SOCIAL MEDIA

Much has been said and talked about “social media” in relation to the future of horse racing and “engaging the next generation of racing fans”- all nice, pat sound bites, but far removed from reality. Apart from Twitter, the horse … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing | Tagged , , , , , , , , , | Leave a comment

BRANDS AND THE BRANDING OF HORSE RACING

“I can’t believe that. That’s not Joao. Joao is not a confrontational person.” Zac Purton was standing up for his friend Joao Moreira regarding another of those racing rumours started by the usual posse of petty ankle biters who supposedly … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA, The horse racing industry, zac purton | Tagged , , , , , , , , , , , , , | Leave a comment

REN NINGNING, BREEDING JOCKEYS AND DING DONG HORSE RACING

Perhaps it was reading that Mainland Chinese multi-millionaire Ren Ningning wants to “breed the best jockeys in the world” as part of his China Dream, but something’s not right, and I just can’t put my finger on what it is- … Continue reading

Posted in Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Douglas Whyte: Champion

It’s been said time and time again, even by some of his fiercest detractors, that when it comes to being the consummate professional and a great ambassador for Hong Kong racing, jockey Douglas Whyte is in a class of his … Continue reading

Posted in DOUGLAS WHYTE, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA, JOHN SIZE, zac purton | Tagged , , , , , , , , | Leave a comment

LONGINES, STYLE AND GROUP 1 HORSE RACING

Every brand, especially many watch brands, need a sport with what they can align themselves and which makes the subject of sports marketing both interesting- and, being ex-ad people and still marketers- at times, also confusing. Take a sneaker brand … Continue reading

Posted in Australian horse racing industry, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing | Tagged , , , , , , , , , , | 1 Comment