Tag Archives: Longines
LONGINES #HKIR: THE WEEK THAT WAKES UP A CITY
By Hans Ebert Melbourne has The Race That Stops A Nation, and Hong Kong has The International Races That Wakes Up A City. With now Longines as its partner and sponsor, the journey for the Hong Kong International Races has … Continue reading
Posted in Australian horse racing industry, casper fownes, DOUGLAS WHYTE, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA, JOHN MOORE, The horse racing industry, zac purton
Tagged AIDEN O'BRIEN, Alan Li, Highland Reel, Hong Kong Jockey Club, Longines, Man Moreira, Noriyuki Hori, Ryan Moore, the Hong Kong Cup, the Hong Kong Mile, the Hong Kong Sprint, the Hong Kong Vase, Winfried Engelbrecht-Bresges, Yutaka Take, Zac Purton
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WORTH REVISITING AS #HKIR NEARS: THE #HKIR DIARIES
Regrets, there’ve been a few when it comes to “The Sport Of Kings”, but what remains the highlight- at least to date- was when a group of us chipped in HK$500 each, and won the Triple Trio for the first … Continue reading
Posted in DOUGLAS WHYTE, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry
Tagged David Taggart, Glyn Pretty, happy valley, HKIR, John Didham, lester piggott, Longines, Michael Kinane, Nicolini’s, Nigel Tiley, Peter Miers, Sammy Hyland, Simon Baker, The Sport Of Kings, The United Nations Of Racing, The World Turf Championships
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THE HKIR DIARIES
Regrets, there’ve been a few when it comes to “The Sport Of Kings”, but what remains the highlight- at least to date- was when a group of us chipped in HK$500 each, and won the Triple Trio for the first … Continue reading
Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry
Tagged David Taggart, Glyn Pretty, happy valley, HKIR, John Didham, lester piggott, Longines, Michael Kinane, Nicolini’s, Nigel Tiley, Peter Miers, Sammy Hyland, Simon Baker, The Sport Of Kings, The United Nations Of Racing, The World Turf Championships
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SHOW JUMPING, EQUESTRIAN SPORTS, AND HORSE RACING: LOST CONNECTIONS AND UNTAPPED POTENTIAL?
By Jenny Bridle Horse racing fans would have enjoyed one showcase in particular at this weekend’s Longines Masters tournament: the HKJC Race of the Riders. This event is a partnership between Longines and the Jockey Club whose world class jockeys … Continue reading
FRANCESCA CUMANI, LONGINES AND BRINGING ELEGANCE TO HORSE RACING
Being the biggest supporter of equestrian sports including, of course, horse racing, what’s always been a question mark is why Longines doesn’t have any ambassadors for the sport. Yes, it has brand ambassadors like Kate Winslet, Simon Baker, and former … Continue reading
Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry
Tagged Able Friend, Christophe Soumillon, CNN, Francesca Cumani, Frankie Dettori, Joao Moreira, Kate Winslet, Longines, Luca Cumani, Ryan Moore, Simon Baker, The Home of Horse Racing, winning post, Zac Purton
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HORSE RACING AND ITS NON-USE OF SOCIAL MEDIA
Much has been said and talked about “social media” in relation to the future of horse racing and “engaging the next generation of racing fans”- all nice, pat sound bites, but far removed from reality. Apart from Twitter, the horse … Continue reading
BRANDS AND THE BRANDING OF HORSE RACING
“I can’t believe that. That’s not Joao. Joao is not a confrontational person.” Zac Purton was standing up for his friend Joao Moreira regarding another of those racing rumours started by the usual posse of petty ankle biters who supposedly … Continue reading
Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA, The horse racing industry, zac purton
Tagged Able Friend, BMW, BMW HK Derby, Christophe Soumillon, Douglas Whyte, Gai Waterhouse, happy wednesday, Hughie Bowman, JAMES MCDONALD, Joao Moreira, Longines, Luger, Mike De Kock, Zac Purton
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REN NINGNING, BREEDING JOCKEYS AND DING DONG HORSE RACING
Perhaps it was reading that Mainland Chinese multi-millionaire Ren Ningning wants to “breed the best jockeys in the world” as part of his China Dream, but something’s not right, and I just can’t put my finger on what it is- … Continue reading
Posted in Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry
Tagged BMW, Chris Casarta, Emirates Airlines, Ferrari, HKJC, horse racing industry, Jessica Payne, John Gosden, Longines, Lucy Warwick, racing in Mainland China, Ren Ningning, Rory Hutchings, Tagroodha, The Frontier Group, Winona Costin, Zac Purton
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Douglas Whyte: Champion
It’s been said time and time again, even by some of his fiercest detractors, that when it comes to being the consummate professional and a great ambassador for Hong Kong racing, jockey Douglas Whyte is in a class of his … Continue reading
LONGINES, STYLE AND GROUP 1 HORSE RACING
Every brand, especially many watch brands, need a sport with what they can align themselves and which makes the subject of sports marketing both interesting- and, being ex-ad people and still marketers- at times, also confusing. Take a sneaker brand … Continue reading
Posted in Australian horse racing industry, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing
Tagged Aaron Kwok. Aaron Kwok and Longines, Adidas, Beckham, branding of horse racing, Bruce Mann, Francesca Cumani, Longines, Longines Hong Kong International Races, Longines horse racing, Nike, TVN
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