Tag Archives: Longines
LONGINES #HKIR: THE WEEK THAT WAKES UP A CITY
By Hans Ebert Melbourne has The Race That Stops A Nation, and Hong Kong has The International Races That Wakes Up A City. With now Longines as its partner and sponsor, the journey for the Hong Kong International Races has … Continue reading
WORTH REVISITING AS #HKIR NEARS: THE #HKIR DIARIES
Regrets, there’ve been a few when it comes to “The Sport Of Kings”, but what remains the highlight- at least to date- was when a group of us chipped in HK$500 each, and won the Triple Trio for the first … Continue reading
THE HKIR DIARIES
Regrets, there’ve been a few when it comes to “The Sport Of Kings”, but what remains the highlight- at least to date- was when a group of us chipped in HK$500 each, and won the Triple Trio for the first … Continue reading
SHOW JUMPING, EQUESTRIAN SPORTS, AND HORSE RACING: LOST CONNECTIONS AND UNTAPPED POTENTIAL?
By Jenny Bridle Horse racing fans would have enjoyed one showcase in particular at this weekend’s Longines Masters tournament: the HKJC Race of the Riders. This event is a partnership between Longines and the Jockey Club whose world class jockeys … Continue reading
FRANCESCA CUMANI, LONGINES AND BRINGING ELEGANCE TO HORSE RACING
Being the biggest supporter of equestrian sports including, of course, horse racing, what’s always been a question mark is why Longines doesn’t have any ambassadors for the sport. Yes, it has brand ambassadors like Kate Winslet, Simon Baker, and former … Continue reading
HORSE RACING AND ITS NON-USE OF SOCIAL MEDIA
Much has been said and talked about “social media” in relation to the future of horse racing and “engaging the next generation of racing fans”- all nice, pat sound bites, but far removed from reality. Apart from Twitter, the horse … Continue reading
BRANDS AND THE BRANDING OF HORSE RACING
“I can’t believe that. That’s not Joao. Joao is not a confrontational person.” Zac Purton was standing up for his friend Joao Moreira regarding another of those racing rumours started by the usual posse of petty ankle biters who supposedly … Continue reading
REN NINGNING, BREEDING JOCKEYS AND DING DONG HORSE RACING
Perhaps it was reading that Mainland Chinese multi-millionaire Ren Ningning wants to “breed the best jockeys in the world” as part of his China Dream, but something’s not right, and I just can’t put my finger on what it is- … Continue reading
Douglas Whyte: Champion
It’s been said time and time again, even by some of his fiercest detractors, that when it comes to being the consummate professional and a great ambassador for Hong Kong racing, jockey Douglas Whyte is in a class of his … Continue reading
LONGINES, STYLE AND GROUP 1 HORSE RACING
Every brand, especially many watch brands, need a sport with what they can align themselves and which makes the subject of sports marketing both interesting- and, being ex-ad people and still marketers- at times, also confusing. Take a sneaker brand … Continue reading