Tag Archives: Longines horse racing

LONGINES, STYLE AND GROUP 1 HORSE RACING

Every brand, especially many watch brands, need a sport with what they can align themselves and which makes the subject of sports marketing both interesting- and, being ex-ad people and still marketers- at times, also confusing. Take a sneaker brand … Continue reading

Posted in Australian horse racing industry, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing | Tagged , , , , , , , , , , | 1 Comment

THE INTERNATIONAL FREELOADERS AND THE HK INTERNATIONAL WEEK

Why is it that year after year, Hong Kong welcomes a new lorryload of tossers from overseas for its International Week who talk until the cows come home, drop names as if a Mars Attack is taking place and then,suddenly, … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, Marketing of horse racing, Music Industry, The horse racing industry | Tagged , , , , , , , | 1 Comment