Tag Archives: Longines horse racing
LONGINES, STYLE AND GROUP 1 HORSE RACING
Every brand, especially many watch brands, need a sport with what they can align themselves and which makes the subject of sports marketing both interesting- and, being ex-ad people and still marketers- at times, also confusing. Take a sneaker brand … Continue reading
Posted in Australian horse racing industry, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing
Tagged Aaron Kwok. Aaron Kwok and Longines, Adidas, Beckham, branding of horse racing, Bruce Mann, Francesca Cumani, Longines, Longines Hong Kong International Races, Longines horse racing, Nike, TVN
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THE INTERNATIONAL FREELOADERS AND THE HK INTERNATIONAL WEEK
Why is it that year after year, Hong Kong welcomes a new lorryload of tossers from overseas for its International Week who talk until the cows come home, drop names as if a Mars Attack is taking place and then,suddenly, … Continue reading
