Tag Archives: LEWIS HAMILTON

CHANGING THE FACE OF SPONSORSHIP IN HORSE RACING

By Hans Ebert Almost two decades ago, a group of us, including a few jockeys from the land Down Under then riding in Macau, were talking about sponsorship- the sponsorship of jockeys, and how this could work. The discussion didn’t … Continue reading

Posted in DOUGLAS WHYTE, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, JOAO MOREIRA, The horse racing industry, Tommy Berry, WINFRIED ENGELBRECHT-BRESGES, zac purton | Tagged , , , , , , , , , , , , , | 1 Comment

THE ROLE OF JOCKEYS IN THE MARKETING OF HORSE RACING

Watching Joao Moreira, Zac Purton, Douglas Whyte and others inter-acting with racing fans lined up along the rails at Happy Valley Racecourse as they jog their horses back to the winner’s circle, brings home the point that these jockeys- and … Continue reading

Posted in Australian horse racing industry, DOUGLAS WHYTE, Gai Waterhouse, HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, JOAO MOREIRA, The horse racing industry, Tommy Berry, zac purton | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

WHAT THE HORSE RACING INDUSTRY CAN LEARN FROM THE MISTAKES OF THE MUSIC INDUSTRY

“I am really unsure about ‘Horse Racing’ as a sport. Mostly because I know very little about it. I have obviously seen all the big events and know how big they are. Here in America after the Triple Crown winner, … Continue reading

Posted in brett prebble, casper fownes, DOUGLAS WHYTE, GERARD MOSSE, HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA, JOHN MOORE, Music Industry, The horse racing industry, zac purton | Tagged , , , , , , , , , , | 2 Comments

DO WAH DODDY DODDY AND A HAPPY WEDNESDAY

We were with Robert Dodds, Executive of xixentertainment at the races at Happy Valley, xix being the entertainment company that manages the careers of Beckhams, Lewis Hamilton, Andy Murray, Annie Lennox and owns the Rights to the “Idol” franchise. Dodd … Continue reading

Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, WINFRIED ENGELBRECHT-BRESGES, www.fasttrack.hk | Tagged , , , , , , , , , , , , , | Leave a comment

THE “GAME CHANGERS” ISSUE

In any industry, there must be game changers. Without them, any industry flounders. Elvis and Tom Parker, Brian Epstein and the Beatles, Andrew Loog Oldham and the Stones, Bob Dylan, Bowie, Hendrix, the CD, Berry Gordy Jr and his label … Continue reading

Posted in Horse Racing | Tagged , , , , , , , , , , , , , | 2 Comments