Tag Archives: Horse racing
WHEN POPBITCH MET RACINGBITCH
Guess it was only a matter of time before Racingbitch would make a comeback. And there’s no time like the present. Here, RB interviews the very savvy Camilla Wright, horse racing enthusiast and Founder of Popbitch, the popular UK publication, … Continue reading
Posted in Horse Racing
Tagged Camilla Wright, Horse racing, jockeys life, marketing, Popbitch, Racing bitch, sponsorship, the new abnormal, Zac Purton
Leave a comment
INTRODUCING RACING BUZZ
We’re still trying to shake off the effects of the shambolic simulcast last night from Turffontein in South Africa of the first race shown in Hong Kong which was a surreal comedy of errors- wobblyscope camerawork, losing the video halfway … Continue reading
HOW SOCIAL MEDIA IS STUNTING THE GROWTH OF HORSE RACING
By Hans Ebert @hanseberthk Recently, more and more people following the world of horse racing are taking sabbaticals from social media, mainly Twitter. Some never come back, Why? In order to return to the real world. Even with all its … Continue reading
HORSE RACING; WHO AND WHAT’S NEXT ON THE HORIZON? ANYTHING MIND BLOWING?
By Hans Ebert @hanseberthk No one can always win though there are always the Walter Mitty characters in horse racing who claim they do and then, at least these days, take to Facebook to show them #winning with lots of … Continue reading
Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry
Tagged change, crossroads, customers, doncorleone, Gai Waterhouse, HKJC, Horse racing, horse racing industry, planning ahead, succession, Winfried Engelbrechtbresges
Leave a comment
WHEN IS HORSE RACING GOING TO REALLY GO GLOBAL (AND LEARN FROM THE CLUTTER HAPPENING AROUND THE WORLD)?
By Hans Ebert @hanseberthk When lost, one takes a scattergun approach hoping for the best. We’re buried today in hashtags, clutter, transparent hypocrisy, and sanctimonious bollocks which is bought without questioning. Here and now “righteous” indignation has become a trend … Continue reading
Posted in Horse Racing, HORSE RACING AND SOCIAL MEDIA, Marketing of horse racing, The horse racing industry
Tagged advertising, change, hash tags, herdmentality, Hollywood, Horse racing, horse racing industry, hypocrisy, knowing the customer, marketing, music industry, new thinking, oprah winfrey, social media, sponsors, trending
Leave a comment
GOODBYE RACINGB*TCH, HELLO, RB
By Hans Ebert @hanseberthk It seemed like a good idea at the time: If the UK had a newsletter for the music industry called Popbitch, why not a gonzo newsletter about horse racing called Racingbitch? After all, this was probably … Continue reading
HORSE RACING AND THE DEEP IMPACT OF A PARADIGM SHIFT IN THE AIR
By Hans Ebert @hanseberthk “Princes on steeples and all the pretty people laughing and thinking that they’ve got it made.” Bob Dylan wrote that line in “Like A Rolling Stone.” Talking about this track the other night with a few … Continue reading
THE BUSINESS OF HORSE RACING AND GOING AFTER THE SAME CONSUMER DOLLAR
By Hans Ebert @hanseberthk We’re coming to the end of 2017, and the next year doesn’t offer much hope for many industries that have coasted on their respective gravy trains without reading the tea leaves and seeing what the future … Continue reading
Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, The horse racing industry
Tagged business, content, creativity, customer-centric, disney, Eracing, executive, happy wednesday, HK Racing, HKJC, Horse racing, Jack Ma, marketing, mcdonald's, merchandising, simonfuller, Trip Advisor, Twitter
1 Comment
JAMES MATHERS ASKS: NEW SOUTH WALES COUNTRY RACING- IS IT AT THE CROSSROADS?
I find myself pausing a little these days. Today I ask the question as to what is the horse racing business in Australia? What is it? Is it just the Melbourne Cup Spring Carnival, The Everest, the Championships, the Golden … Continue reading
HORSE RACING AND ITS FIDDLERS ON THE ROOF
By Hans Ebert @hanseberthk The night earlier I had watched a blistering monologue from the razor sharp mind of George Carlin on big business in America- how the rich get richer and everyone in their path either get steamrolled or … Continue reading
RB 