Tag Archives: HAPPY VALLEY RACECOURSE
AND WHAT IS A HAPPY WEDNESDAY? ALL THIS AND MORE
By Hans Ebert @hanseberthk For an eight race card on a pretty grey evening on Wednesday night, turnover of over HK$1.2m- an increase of over 10 percent from the same meeting last year- and attendance of over 20,000 might be … Continue reading
THE HKJC AND ROBBIE WILLIAMS SAY, LET US ENTERTAIN YOU!
By Hans Ebert @hanseberthk Music- ‘live’ music- is a key driver of the HKJC’s Happy Wednesday brand and this continues for the upcoming new racing season with a little help from Robbie Williams. To be more precise, the singer’s classic … Continue reading
THE CHANGING PHASES OF THE HKJC’S HAPPY WEDNESDAY BRAND
By Hans Ebert @hanseberthk Courtesy of wwww.fasttrack.hk When it comes to the ‘live’ entertainment served up every Happy Wednesday, unless actually being at Happy Valley racecourse, and knowing, first hand, the drawing power it has with regulars, and a constantly … Continue reading
THE HKJC AND THAT ADRENALINE RUSH
By Hans Ebert @hanseberthk Sitting there last night, one couldn’t help thinking that with all the technology available, why there couldn’t be a virtual tour of Adrenaline, the venue at Happy Valley Racecourse, which, since its re-opening a few short … Continue reading
THE CUSTOMER-DRIVEN ISSUE
By Hans Ebert @hanseberthk Saturday was the first day of The Championships in Sydney. The highlight for everyone? The incredible win of Chautauqua, the whoops of genuine joy from jockey Tommy Berry, and the great training efforts of Team Hawkes. … Continue reading
KAT, THE CAT AND THE TALE OF TWO COETZEES
(Courtesy of Fast Track) By Hans Ebert They couldn’t be more different. He’s soft spoken, reserved, and almost restrained. It’s all very disciplined, no doubt something ingrained in him from a very young age when an apprentice at the prestigious … Continue reading
FELIX AND KAT: A TALE OF TWO COETZEES
Hans Ebert There’ve been a number of happy Happy Wednesday Moments, but this one goes straight to the top of the tree as it brings together two generations of a racing family- Felix Coetzee, below, the brilliant, soft spoken, South … Continue reading
HORSE RACING: THE NEW WAY FORWARD
By Hans Ebert Often, and recently, more and more often, one has to wonder how many in horse racing truly understand what really are “good initiatives” for the sport, and what is breakthrough creativity and effective, strategic marketing to take … Continue reading
ZAC PURTON: RISING TO THE OCCASION. AGAIN.
By Hans Ebert Just when you start to think that we’re caught inside of Mobil with the Déjà Vu Blues again, racing in Hong Kong has a habit of reinventing itself to stop the barbarians of boredom from crashing through … Continue reading
THE NIGHT HAPPY WEDNESDAY WENT TRULY INTERNATIONAL
By Hans Ebert Thinking back, there was the night when attending a fairly recent Hong Kong International Jockeys’ Championship and being introduced to Australian racing personality Bruce Clark for the first time. This was during his pre-John Wall-funded G1X Racing … Continue reading