Tag Archives: Francesca Cumani
HORSE RACING: CUSTOMER-CENTRIC OR CONSUMER FRIENDLY?
by Hans Ebert It might sound silly, but for horse racing to be more than it is today, and much more than it should be tomorrow, it must be more than only about horse racing. It must be more than … Continue reading
Posted in Gai Waterhouse, Horse Racing, HORSE RACING AND SOCIAL MEDIA, JOAO MOREIRA, The horse racing industry
Tagged consumer friendly, customer-centric, Francesca Cumani, Frankie Dettori, Gai Waterhouse, Golden Horn, JAMES MCDONALD, Joao Moreira, The Racing Club, Treve, winning post, Zac Purton
Leave a comment
YOUR GUIDE TO GETTING THE MOST OUT OF LONGINES HKIR WEEK (PART THREE)
There are a number of Must Do’s when visiting Hong Kong and when it comes to cuisine, it’s finding the best places for Hainan Chicken Rice, Dim Sum, Char Siu Fan (Barbecue Pork and Rice) and going in search of … Continue reading
Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, The horse racing industry, zac purton
Tagged Char Siu Fan, China Tang, Dim Sum, Fook Lam Moon, Francesca Cumani, Grand Hyatt hotel coffee shop, Hainan Chicken Rice, Lin Heung Teahouse, Lok Yue Teahouse, Maxim’s Palace City Hall, Moon Koon Restaurant, Mott32, Peking Duck, Peking Garden, Sha Tin 18, The Square, Tycoon Tann
Leave a comment
FRANCESCA CUMANI, LONGINES AND BRINGING ELEGANCE TO HORSE RACING
Being the biggest supporter of equestrian sports including, of course, horse racing, what’s always been a question mark is why Longines doesn’t have any ambassadors for the sport. Yes, it has brand ambassadors like Kate Winslet, Simon Baker, and former … Continue reading
Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry
Tagged Able Friend, Christophe Soumillon, CNN, Francesca Cumani, Frankie Dettori, Joao Moreira, Kate Winslet, Longines, Luca Cumani, Ryan Moore, Simon Baker, The Home of Horse Racing, winning post, Zac Purton
Leave a comment
FEEL GOOD MOMENTS AND THE GLOBALISATION OF HORSE RACING
Whether listening to “Here Comes The Sun”, or watching the ending to “Field Of Dreams”, or listening to the speeches of Martin Luther King Jr, we each have our own special Feel Good moments. They are our bare necessities of … Continue reading
Posted in Australian horse racing industry, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, Racing NSW, The horse racing industry
Tagged Apple Music, Asian Racing Federation, Francesca Cumani, HAPPY VALLEY RACECOURSE, happy wednesday, Joao Moreira and Able Friend, Michael Owen, The United Nations Of Racing, Winfried Engelbrecht-Bresges
2 Comments
CONTENT, WOBBLE HEADS AND RACING’S BIG GLOBAL PICTURE
Often you need to step outside that restricting box or square or lazy comfort zone to ensure that insular thinking, aided and abetted by all those lemmings and toadies buzzing around, hasn’t resulted in navel gazing. Think of it as … Continue reading
Posted in Australian horse racing industry, brett prebble, casper fownes, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOHN MOORE, The horse racing industry, zac purton
Tagged Andy Suborics, BMW and horse racing, Chad Schofield, Damien Lane, Francesca Cumani, Gai Waterhouse, Gary Moore, Gérald Mossé, Longines and horse racing, Olivier Doleuze, Pharoah, ROYAL ASCOT, Ryan Moore, Tom Quealy
1 Comment
THE BLOW TORCH ISSUE
TURNING THE BLOW TORCH ON SYDNEY RACING Respected Sydney racing journalist Ken Callander, below turned the blow torch on Sydney racing in his Monday weekly column in the Telegraph with a piece titled “Racing for a solution in Sydney”. The … Continue reading
Posted in Australian horse racing industry, HAPPY WEDNESDAY, Horse Racing, JO JO MCKINNON, Peter V'landys, The horse racing industry
Tagged ATC, Danny O'Brien, David Raphael, Francesca Cumani, happy valley, happy wednesday, JoJo McKinnon, Ken Callander, MARK KAVANAGH, Melbourne Cup, Racing NSW, RACING VICTORIA, Randwick, Sky Thoroughbred, Troy Grant
3 Comments
HOW ATTRACTIVE IS HORSE RACING TO SPONSORS?
For decades, music companies have tried to find sponsorship for their record releases and promo tours by artists whereas promoters, who are still in this game of chance, know that without sponsors underwriting tours, their concerts will not only be … Continue reading
Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry, Tony Cruz
Tagged Dave Stewart, Douglas Whyte, Francesca Cumani, Gai Waterhouse, horse racing industry, Joao Moreira, Lady Gaga, marketing, music companies, music industry, TOMMY BERRY, Tony Cruz, will i am
Leave a comment
LONGINES, STYLE AND GROUP 1 HORSE RACING
Every brand, especially many watch brands, need a sport with what they can align themselves and which makes the subject of sports marketing both interesting- and, being ex-ad people and still marketers- at times, also confusing. Take a sneaker brand … Continue reading
Posted in Australian horse racing industry, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing
Tagged Aaron Kwok. Aaron Kwok and Longines, Adidas, Beckham, branding of horse racing, Bruce Mann, Francesca Cumani, Longines, Longines Hong Kong International Races, Longines horse racing, Nike, TVN
1 Comment
COS HORSE RACING SHOULDN’T BE AS MISERABLE AS STEPTOE
What happens in Vegas stays in Vegas and what happens with those connected with Hong Kong racing ends up being talked about in Macau and its “famous” Irish Bar with the latest “mail de jour” being a horse having been … Continue reading
Posted in DOUGLAS WHYTE, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JO JO MCKINNON, The horse racing industry, zac purton
Tagged Adrenaline, Beer Garden, Francesca Cumani, GARY STEVENS, Giddy Up, HKJC, hong kong horse racing, JENNY CHAPMAN, Jo McKinnon, Kerrin McEvoy, Mike Smith, The Gallery, Zac Purton
Leave a comment
AND WHY DO YOU LOVE HORSE RACING?
Someone recently asked me what is it about horse racing that excites me. Why do I write about it, and why are some of my best friends aways been those involved in the sport. Was she trying to paint me … Continue reading
RB 