Tag Archives: Facebook
INTRODUCING RACING BUZZ
We’re still trying to shake off the effects of the shambolic simulcast last night from Turffontein in South Africa of the first race shown in Hong Kong which was a surreal comedy of errors- wobblyscope camerawork, losing the video halfway … Continue reading →
HOW SOCIAL MEDIA IS STUNTING THE GROWTH OF HORSE RACING
By Hans Ebert @hanseberthk Recently, more and more people following the world of horse racing are taking sabbaticals from social media, mainly Twitter. Some never come back, Why? In order to return to the real world. Even with all its … Continue reading →
THE ROLE OF SOCIAL MEDIA IN HORSE RACING
By Hans Ebert @hanseberthk Just think about this: If one is to believe all the various numbers bandied around in what is an increasingly numbers-driven world where the popularity of anything and anyone is gauged by the number of “likes” … Continue reading →
DEPRESSION AND WHY THE HORSE RACING INDUSTRY SHOULD BE FIGHTING IT
By Hans Ebert @hanseberthk Sadly, many- too many- who are leaders of the horse racing industry are hardly great role models. Some have allowed their self-serving agendas to create a divisive and dysfunctional industry with the future looking hardly bright … Continue reading →
WHERE ARE HORSE RACING’S DEFIANT ONES?
By Hans Ebert @hanseberthk Whether we want to or not, social media has not only entered our lives, in some instances, it’s taken them over with seemingly no end in sight. We’re becoming, or have already become slaves to technology … Continue reading →
MAKING HORSE RACING REALLY REALLY SOCIABLE
By Hans Ebert @hanseberthk Listening the other day to a discussion on TABradio, Darren McAullay, the excellent race caller in Western Australia, and not one to mince words, was straight to the point: As far as he’s concerned, he’s not … Continue reading →
THE “CAN IT GET ANY WORSE?” ISSUE
OF MICE AND MEN AND TWITS AND TWITTER Used properly, Twitter is not only an amazing marketing tool, it gives us a voice to bring about Change, and is also so immediate in the absorbing and sharing of news while … Continue reading →
IS HORSE RACING LOSING THE RACE TO MAKE CONTENT KING?
By Hans Ebert There’s a long train running coming towards the horse racing industry with all systems go named Content. And before this becomes a runaway train, the subject should be tackled now and not when those ARC- Asian Racing … Continue reading →
NOW AND THE FUTURE OF HORSE RACING: WHO REALLY CARES ABOUT IT?
By Hans Ebert The problem with hardcore racing purists is that they want everyone else to think like them. It doesn’t work that way. What also doesn’t work are racing club executives talking about “customer engagement”, while, truth be told, … Continue reading →
“CRISIS” AVERTED: “YOUR” TWITTER IS NOT CHANGING . . .FOR NOW
By Jenny Bridle According to a report from that stellar “news” aggregator Buzzfeed yesterday, Twitter was about to make a fundamental change and provide to tweets based on a new algorithm. In the end, the report suggested, Twitter was going … Continue reading →