Tag Archives: creativity
THE BUSINESS OF HORSE RACING AND GOING AFTER THE SAME CONSUMER DOLLAR
By Hans Ebert @hanseberthk We’re coming to the end of 2017, and the next year doesn’t offer much hope for many industries that have coasted on their respective gravy trains without reading the tea leaves and seeing what the future … Continue reading
Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, The horse racing industry
Tagged business, content, creativity, customer-centric, disney, Eracing, executive, happy wednesday, HK Racing, HKJC, Horse racing, Jack Ma, marketing, mcdonald's, merchandising, simonfuller, Trip Advisor, Twitter
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ENCORE! ORGANISERS OF THE ARC PROVE THAT RACING CAN BE CREATIVE
Just when you think that creativity in the marketing and promotion of racing will always feature some tired logos of horses seen thousands of times before to appeal to the lowest common denominator, or more “fashions on the field” and … Continue reading
HORSE RACING, CREATIVITY AND A LEGO HAPPY VALLEY HAPPY WEDNESDAY
Horse racing has it all- a wonderful palette of colour, action, some of the most beautiful animals in the world- and yet, as we hurtle towards another new year, none of this has truly been captured in a creative way, … Continue reading
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