By Hans Ebert
“Princes on steeples and all the pretty people laughing and thinking that they’ve got it made.” Bob Dylan wrote that line in “Like A Rolling Stone.” Talking about this track the other night with a few friends in advertising and the use of music in marketing sparked off a series of What If moments.
What if, for example, Dylan wrote about horse racing. What might he have said? After all, he had leapt to the defence of boxer Ruben “Hurricane” Carter in song and must have read Dr Hunter S Thompson’s whacked out gonzo day at the Kentucky Derby.
What If? Probably something along the lines of “thundering hooves are galloping through my head/They’re taking me on a journey of mystery/Modern day Knights of The Roundtable/Riding tall on their flying charges/Creating fleeting moments of history.” Something like that…