Category Archives: The horse racing industry
HOW SOCIAL MEDIA IS STUNTING THE GROWTH OF HORSE RACING
By Hans Ebert @hanseberthk Recently, more and more people following the world of horse racing are taking sabbaticals from social media, mainly Twitter. Some never come back, Why? In order to return to the real world. Even with all its … Continue reading
HORSE RACING; WHO AND WHAT’S NEXT ON THE HORIZON? ANYTHING MIND BLOWING?
By Hans Ebert @hanseberthk No one can always win though there are always the Walter Mitty characters in horse racing who claim they do and then, at least these days, take to Facebook to show them #winning with lots of … Continue reading
Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry
Tagged change, crossroads, customers, doncorleone, Gai Waterhouse, HKJC, Horse racing, horse racing industry, planning ahead, succession, Winfried Engelbrechtbresges
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WHEN IS HORSE RACING GOING TO REALLY GO GLOBAL (AND LEARN FROM THE CLUTTER HAPPENING AROUND THE WORLD)?
By Hans Ebert @hanseberthk When lost, one takes a scattergun approach hoping for the best. We’re buried today in hashtags, clutter, transparent hypocrisy, and sanctimonious bollocks which is bought without questioning. Here and now “righteous” indignation has become a trend … Continue reading
Posted in Horse Racing, HORSE RACING AND SOCIAL MEDIA, Marketing of horse racing, The horse racing industry
Tagged advertising, change, hash tags, herdmentality, Hollywood, Horse racing, horse racing industry, hypocrisy, knowing the customer, marketing, music industry, new thinking, oprah winfrey, social media, sponsors, trending
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THE AUSTRALIA-HONG KONG IMPASSE (AND THE ROARING SILENCE)
By Hans Ebert @hanseberthk There’s a roaring silence amongst the racing media in the land Down Under surrounding the “temporary” suspension of exporting horses from Australia to Hong Kong- and vice versa- and what this really means and where it … Continue reading
RB ISSUE 1
By Hans Ebert @hanseberthk WIN A LIMITED EDITION 2017 LONGINES HONG KONG INTERNATIONAL JOCKEYS’ CHAMPIONSHIP AUTOGRAPHED POSTER BY ALL JOCKEYS WHO PARTICIPATED Simply tell us who won this season’s HKIJC at Happy Valley Racecourse in December 2017.
GOODBYE RACINGB*TCH, HELLO, RB
By Hans Ebert @hanseberthk It seemed like a good idea at the time: If the UK had a newsletter for the music industry called Popbitch, why not a gonzo newsletter about horse racing called Racingbitch? After all, this was probably … Continue reading
WHAT KEEPS HORSE RACING ENTERTAINING (EVEN THE GOOFY STUFF)
By Hans Ebert @hanseberthk Happy Wednesday night was more like a celebration party after the success of HKIR week- a time to just chill and go with the flow. Many did at Adrenaline. We’d never seen anything like it before … Continue reading
Posted in DOUGLAS WHYTE, HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA, JOHN SIZE, NASH RAWILLER, The horse racing industry, zac purton
Tagged Adrenaline, Brett Prebble, Douglas Whyte, Frankie Lor, happy wednesday, HKIR, HKJC, hong kong horse racing, Joao Moreira, Jockey Challenge, Mick Kinane, Umberto Rispoli, Zac Purton
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THE HARD YELL AND HEART SELL OF THE HONG KONG INTERNATIONAL RACES
By Hans Ebert @hanseberthk It’s needed a little time to absorb it all. From a business point of view, the Hong Kong International races on Sunday at Sha Tin was a massive success- turnover of over HK$1.6 billion, combined attendance … Continue reading
Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, NASH RAWILLER, The horse racing industry, Tony Cruz, www.fasttrack.hk, zac purton
Tagged Derek Leung, Dylan Mo, fasttrackhk, Felix Coetzee, Hans Ebert, Highland Reel, HK Racing, HKIR, HKJC, Hong Kong, Mr Stunning, Nash Rawiller, Ryan Moore, Silent Witness, Time Warp, Tony Cruz, Zac Purton
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TODAY #HKIR HAS ARRIVED. AND KEEPING IT REAL LIKE CHRISTINE BOWMAN
Sure, the focus is first and foremost on the racing and seeing and finding the winners. But after that last race has been run and many will gather at the Champagne Bar for the annual post-mortem about who did what … Continue reading
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