Category Archives: PERTH RACING
WHEN WILL HORSE RACING RE-BRAND ITSELF
Every product undergoes various re-branding processes- Coca-Cola, Pepsi, McDonald’s, Adidas, Disneyland, Playboy, McDonald’s again when that clown Ronald was eased out ‘cos he came across as a creepy pedophile etc. Hell, even artists like Madonna, Gaga, Rihanna, Beyoncé etc are … Continue reading
DOES PERTH RACING WANT TO HELP ITSELF BE MORE THAN WHAT IT IS?
“It’s always been like that, mate, and it will never change.” A friend who’s one of the most “connected” people in Australian racing circles was explaining about Perth and his and many others’ image and interest in horse racing over … Continue reading
RACING IN OZ GOING TO POT AND THE DANGERS OF SMOKING BAD WEED, MAN.
CRICKET SHOWS UP OZ RACING’S MARKETING NERVOUS TICS AND OTHER DEFICIENCIES. Sunday night’s T20 (Twenty Twenty) International between Australia and England at the Olympic Stadium in Sydney proudly and triumphantly announced that the amazingly successful 2013/2014 International Cricket season in … Continue reading
A WHOLE HEAP OF SHEIKH-ING AND BIG BASHING GOING ON
SHEIKH, RATTLED AND ROLLED, BABY. Getting on the front foot and being proactive is one of the most effective weapons of PR when confronted by a crisis- particularly one that threatens not to go away. We’re talking about the Steroids … Continue reading
PSSSST, WANT A TIP? AND THEN WHAT?
So there we were tuned in last week as we always do in the mornings to Perth Racing Radio’s The Big Breakfast Show and on came a regular segment where emails etc from listeners are read out. (Source: Oz Bet) … Continue reading
RACING AND THE NEED TO BE ONE
By Hans Ebert Chairman and CEO, We Enhance Inc. It’s my built-in alarm clock but if I don’t listen to the repeats from Perth Racing Radio’s Big Breakfast Show at 4am, my day is undone. (Source: RWWA) Yes, call me … Continue reading
THE BEST AND WORST ISSUE
SHE’S SIMPLY THE BEST! They must have had that predictive sixth sense about Black Caviar when the lyrics to Tina Turner’s musical anthem were written decades before the wonder mare was even a twinkle in the eyes of anyone associated … Continue reading
THE “CALL IT WHAT YOU WILL” ISSUE
WHYTE PROVES THAT SIZE MATTERS. It was the jockey’s second Derby win and it was John Size’s first Derby win in Hong Kong. This was when the team combined with Fay Fay to take out the Mercedes-Benz Hong Kong Derby. … Continue reading
THE “RUNNING WITH THE FAIRIES” ISSUE
HAD RITCHIE CALLANDER BEEN SPEAKING TO THE FAIRIES? Perhaps it was a slow day for news? Perhaps it was the Cafe Latte? Perhaps the devil made him do it? Even his mate Brett Prebble was quoted in the South China … Continue reading