Category Archives: Marketing of horse racing
WHEN IS HORSE RACING GOING TO REALLY GO GLOBAL (AND LEARN FROM THE CLUTTER HAPPENING AROUND THE WORLD)?
By Hans Ebert @hanseberthk When lost, one takes a scattergun approach hoping for the best. We’re buried today in hashtags, clutter, transparent hypocrisy, and sanctimonious bollocks which is bought without questioning. Here and now “righteous” indignation has become a trend … Continue reading
Posted in Horse Racing, HORSE RACING AND SOCIAL MEDIA, Marketing of horse racing, The horse racing industry
Tagged advertising, change, hash tags, herdmentality, Hollywood, Horse racing, horse racing industry, hypocrisy, knowing the customer, marketing, music industry, new thinking, oprah winfrey, social media, sponsors, trending
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THE CO-MINGLING AND PIE IN THE SKY ISSUE
By Keyser Soze CO-MINGLING: SEIZE THE DAY! BUT DO THEY KNOW HOW TO, TONTO? It’s distressing enough to be confronted with the challenges which racing faces on all fronts. Imagine climbing Everest and Kilimanjaro with little or no respite? Racing’s … Continue reading
Posted in Australian horse racing industry, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, Marketing of horse racing, The horse racing industry, Tommy Berry
Tagged ATC, Blake Shinn, Brett Prebble, Darren Pearce, David Hall, Grace Grace, HUGH BOWMAN, NSW, Racing Minister Grace Grace, Randwick, Sheikh Bin Khalifa, Sky Thoroughbred Central, Tabcorp, The Sky racing, TOMMY BERRY, Victoria, Zac Purton
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THE ROB MONTGOMERY WHIPPERSNAPPER ISSUE
By Keyser Soze WHO IS ROB MONTGOMERY? We’ve never heard of him, and it’s doubtful if others have, but apparently Rob Montgomery is a senior member of the Victorian stewards panel. Perhaps he doesn’t know that himself, if his comments … Continue reading
Posted in BLACK CAVIAR, DOUGLAS WHYTE, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, Marketing of horse racing, Racing NSW, The horse racing industry, zac purton
Tagged American Pharoah, Black Caviar, Chad Schofield, DAMIEN OLIVER, Douglas Whyte, Emirates Stakes, Gérald Mossé, happy valley, Joao Moreira, Kim Kelly, Melbourne Cup, Melbourne Cup Carnival, MICHELLE PAYNE, PAN SUTONG, Rob Montgomery, RSN, Shannon Hope, Troy Grant, Zac Purton
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NOT EVEN “THE MESSIAH” CAN MASK CHALLENGES FACING AUSTRALIAN RACING
Racing Australia Chairman John “the messiah” Messara’s keynote address at last week’s 49th International Federation of Horseracing Authorities (IFHA) conference in Paris painted a very rosy picture of the state of Australian racing. In the art world it would have … Continue reading
Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, JOAO MOREIRA, JOHN MESSARA, Marketing of horse racing, Racing NSW, The horse racing industry
Tagged Australian racing, Australian Racing Board, DAMIEN OLIVER, Frankie Dettori, IFHA, International Federation of Horseracing Authorities, JAMES CUMMINGS, JAMES MCDONALD, Joao Moreira, John Messara, Mackinnon Stakes, Pablo Picasso, Racing NSW, Ryan Moore, SAM KAVANAGH
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THE CATCH 22 ISSUE
ARE THE RULE MAKERS GETTING IT RIGHT? It has become a common practice these days in the Australian racing landscape for new or amended rules of racing to be introduced either nationally, or at a local level, virtually each month. … Continue reading
Posted in Australian horse racing industry, Horse Racing, JOHN MOORE, Marketing of horse racing, PETER MOODY, The horse racing industry
Tagged Australian racing, Channel 78, David Hayes, Golden Shaheen, Hunter Valley, John Moore, Peter Moody, Queensland, Racing Appeals and Disciplinary Board, Racing NSW, Racing.com, SAM KAVANAGH, sterling city, Tabcorp, Victorian racing
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HAPPY WEDNESDAY, YOUTUBE, AND THE HKJC’S GOOGLE BALL OF STRING
Back in the day, there was networking, there’s always been that utter waste of time and space that’s “nutworking”, and in today’s social media-driven world, there is online networking where nothing is real and there’s everything to get hung up … Continue reading
Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, Marketing of horse racing, The horse racing industry, WINFRIED ENGELBRECHT-BRESGES
Tagged believe in, Central Police Station project, Gai Waterhouse, Google, happy wednesday, HKJC, Larry Page, MTV, Sergey Brin, The Beer Garden, Winfried Engelbrecht-Bresges, YouTube
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UNCLE RAY HAS EL ROCA IN HIS HEAD, V’LUNDIES GETS KNICKERS IN A TWIST
EL ROCA SCRATCHING: ANOTHER RAY MURRIHY SHOCKER! Our very old mate Uncle Ray Murrihy, Chief of the racing police in NSW, just can’t keep his name out of racing’s news headlines in recent times. His controversial pronouncements and interpretations of … Continue reading
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