Author Archives: RacingB*tch
WHEN POPBITCH MET RACINGBITCH
Guess it was only a matter of time before Racingbitch would make a comeback. And there’s no time like the present. Here, RB interviews the very savvy Camilla Wright, horse racing enthusiast and Founder of Popbitch, the popular UK publication, … Continue reading
Posted in Horse Racing
Tagged Camilla Wright, Horse racing, jockeys life, marketing, Popbitch, Racing bitch, sponsorship, the new abnormal, Zac Purton
Leave a comment
INTRODUCING RACING BUZZ
We’re still trying to shake off the effects of the shambolic simulcast last night from Turffontein in South Africa of the first race shown in Hong Kong which was a surreal comedy of errors- wobblyscope camerawork, losing the video halfway … Continue reading
HOW SOCIAL MEDIA IS STUNTING THE GROWTH OF HORSE RACING
By Hans Ebert @hanseberthk Recently, more and more people following the world of horse racing are taking sabbaticals from social media, mainly Twitter. Some never come back, Why? In order to return to the real world. Even with all its … Continue reading
HORSE RACING; WHO AND WHAT’S NEXT ON THE HORIZON? ANYTHING MIND BLOWING?
By Hans Ebert @hanseberthk No one can always win though there are always the Walter Mitty characters in horse racing who claim they do and then, at least these days, take to Facebook to show them #winning with lots of … Continue reading
Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry
Tagged change, crossroads, customers, doncorleone, Gai Waterhouse, HKJC, Horse racing, horse racing industry, planning ahead, succession, Winfried Engelbrechtbresges
Leave a comment
WHEN IS HORSE RACING GOING TO REALLY GO GLOBAL (AND LEARN FROM THE CLUTTER HAPPENING AROUND THE WORLD)?
By Hans Ebert @hanseberthk When lost, one takes a scattergun approach hoping for the best. We’re buried today in hashtags, clutter, transparent hypocrisy, and sanctimonious bollocks which is bought without questioning. Here and now “righteous” indignation has become a trend … Continue reading
Posted in Horse Racing, HORSE RACING AND SOCIAL MEDIA, Marketing of horse racing, The horse racing industry
Tagged advertising, change, hash tags, herdmentality, Hollywood, Horse racing, horse racing industry, hypocrisy, knowing the customer, marketing, music industry, new thinking, oprah winfrey, social media, sponsors, trending
Leave a comment
THE AUSTRALIA-HONG KONG IMPASSE (AND THE ROARING SILENCE)
By Hans Ebert @hanseberthk There’s a roaring silence amongst the racing media in the land Down Under surrounding the “temporary” suspension of exporting horses from Australia to Hong Kong- and vice versa- and what this really means and where it … Continue reading
BUTCH AND SUNDANCE AND JOAO MOREIRA, GAME CHANGER
It was reminiscent of the sheriff who had decided to hang up his guns for a while to stare at the cacti against the purple sky of the prairie deciding that, aw shucks, it’s time to return to Dodge City. … Continue reading
Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing
1 Comment
RB ISSUE 1
By Hans Ebert @hanseberthk WIN A LIMITED EDITION 2017 LONGINES HONG KONG INTERNATIONAL JOCKEYS’ CHAMPIONSHIP AUTOGRAPHED POSTER BY ALL JOCKEYS WHO PARTICIPATED Simply tell us who won this season’s HKIJC at Happy Valley Racecourse in December 2017.
GOODBYE RACINGB*TCH, HELLO, RB
By Hans Ebert @hanseberthk It seemed like a good idea at the time: If the UK had a newsletter for the music industry called Popbitch, why not a gonzo newsletter about horse racing called Racingbitch? After all, this was probably … Continue reading
RB 