Apart from some race goers having to fork out $11 for a plate of chips, the Chinese Race Day last Saturday at Randwick was a commendable initiative. It was, at least, a start-off point to try and expand the consumer pie…and dim sum table in an increasingly ethnically diverse society, where the impact of Chinese culture and investment is profound.

撇除$11澳幣一碟抗爹薯條不說，上星期六在Rankwick的中國賽馬日其實是一個相當不錯的開始，至少不會一成不變，外國的朋友開始懂得用筷子，心態亦懂得向著東方進發。

With cash-rich Chinese, as individuals and businesses in Australia, taking advantage of a favourable economic investment environment, and more and more of these big business players becoming horse owners and making an indelible mark on the present and future of Australian racing, it is only natural that marketing the sport to Chinese audiences will become more and more important. And as has been proven elsewhere, and where such commercial and marketing strategies have succeeded, nothing beats having Chinese celebrities present at these events to give them a unique and special cultural flavour. They provide that all-important thing called “face”- and media attention. They are magnets and walking billboards for any event. Racing, after all, IS Entertainment in its purest and most literal sense.

適逢澳元疲弱，而中國又正在掘起，一消一長，現在不少中國富豪都抱著嘗試一下的心態去當個馬主涉足馬圈，然而這些來自東方的面孔就正正是現在馬壇的潛力主宰者，所以向中國埋手就變得愈來愈重要。其實在其他範疇早就證明，能夠有著著名的東方面孔出現肯定會令事情生色不少。如果有著這些知名的東方臉孔出席類似場合的話，主人家亦顯得份外有面。

Based in Hong Kong, the team behind RB Entertainment 888 has worked in the Chinese entertainment industry for over two decades. This is  a team that has not only worked with, but also written and produced music for some of the biggest names in Chinese music- Jacky Cheung, Sam Hui, Faye Wong, Alan Tam, the Wynners, Jolin Tsai and more.

以香港為基地，RB Entertainment 888的幕後團隊在過去20年為不少知名樂壇單位創位與籌謀，其中就包括張學友、許冠傑、王菲、譚詠麟、溫拿樂隊、蔡依林，還有更多更多。

The same team has worked in the entertainment industries in Japan, Korea, Taiwan and the rest of Asia- Singapore, Malaysia, the Philippines, Indonesia, and India. It has also brought together music from the East with the music from the West by artists like David Bowie, Nelly Futardo, Gorillaz, Robbie Williams, Kanye West and others.

雖然RB Entertainment 888基地為香港，但足跡遍佈整個亞洲，當中以中國、日本、韓國、台灣為甚，而團隊亦不斷拉攏東西方合作，在這個地球一體化的地球村年代，類似的橋樑不可或缺。

Whether wishing to attract Chinese and Asian customers to racetracks in Australia, or, if a new company in the land Down Under looking for celebrities from Mainland China, Hong Kong, Mongolia, Korea or anywhere in Asia for everything from concerts and private functions to Grand Openings and meet-and-greet sessions, write to us at RBEntertainment88@gmail.com

無論是東方的藝人將要拓展西歐澳洲市場，抑或袋鼠國的朋友想要邀請東方名人出席公開或私人場合，請即管與RB Entertainment888 (RBEntertainment888.gmail.com)聯絡。