(Source: Mac Millan)

The April Fools Day ramblings below my preamble from American music blogger Bob Lefsetz, below, might be way over the heads of racing fans, but despite the avalanche of names and bullshit mentioned, it should be compulsory reading to those running racing clubs- and those running music companies who have become so lost, confused and desperate, they’re buying into some of the daftest ideas in the hope of a business resurrection of biblical proportions.

(Source: Creatliv)

Blogger Lefsetz is notorious for his desperation to be seen as current. He is not. He is as old school as many he criticizes and tries to dazzle readers with bullshit, constant name droppings and his own agendas- like some running racing clubs, especially in Oz.

(Source: Some E-Cards)

Come now, do you really think John Messara cares more about the success of Racing NSW than he does about Arrowfield Stud and his purchase of 75% of recent Dubai World Cup winner Animal Kingdom?

(Source: Telegraph)

Do I blame him if he doesn’t? Not really. It’s nothing personal, it’s business and someone has given John Messara his gig and he’s making the most of it.

(Source: Daily Telegraph)

Exactly like music companies, croneyism is alive and well in many racing clubs- again, especially in Australia- and there’s really no point anymore in whinging about this fact: The powerful get more powerful, this power is shared by the privileged, and, again, like many running music companies, despite being irrelevant and past their Use By date, these executives leave one company and surface somewhere else.

(Source: I Hate Presentations)

Why? Croneyism and the inability to look beyond the same small pool of executives- and looking after mates from the old boys club.

(Source: Cartoon Stock)

Even if the wheel has fallen off, who cares and fuck the punter- and music fan: Just pretend you’re doing something for “them” and remember to get something outta it by partnering with anything and anyone that has something new to offer as new is seen as progress no matter how irrelevant it might be.

(Source: Ikigai Way)

Lefsetz’ April Fools Day name-droppings and scenario painted might not be that far away from the truth.

A week ago, I met two blokes by chance who started talking to me about a project called Eardish, a new business venture started up by record producer David Kershenbaum.

(Source: TM Quest)

They claimed to be shareholders in the company- one a Canadian, the other European- and kept repeating the name David Kershenbaum like some mantra and as if I should care.

David Kershenbaum is the past and this was drunk talk at 5am in Wanchai.

(Source: Easy Apple Promo)

The next day, with no MOU signed, I was emailed the entire business strategy.

Was I impressed? No as I could not see how this Eardish can help new artists. There were so many holes in the proposal, they could not have filled the seats in the Albert Hall.

The bottom line is this: Clutter- there is too much of it- and new bullshit and new bullshitters who want to play with the big boys, most of whom are now very old boys.

(Source: Barnabyis Right)

Once upon a time these newbies were called groupies and the music and racing industries have their fair share of them.

The big and most obvious problem is this: There is no Teamster like Jimmy Hoffa looking after the interests of the consumer- the music fan and the punter.

(Source: Turner)

Yes, we all know what happened to Hoffa, but until all the blogging, all the columns and tweeting bring about change, we are simply underestimating our combined power.

Surely, the days of being mugs, pissing in the wind and being manipulated by the mainstream media and muppet masters must end?

A power shift must happen.

(Source: Triad Strategies)


Subject: Warner Goes Kickstarter
From: Bob Lefsetz

Starting May 1st, all Warner albums will be funded by Kickstarter.

Perennially third, the smallest of the three majors saw a need to shake it up, to move ahead of Sony and Universal in the game of music production. Lucian Grainge bought EMI, believing it was all about market share, economies of scale…but that’s positively old school. Today you drill down into the niches, you solidify your relationship with your fan base, you grow from the bottom up, not the top down.

Yes, Stephen Cooper has just thrown a curve ball so wide, Doug Morris won’t even see it.

Believing it’s about radio and retail, septuagenarian Morris is putting himself out to his own pasture. Didn’t he get the memo? Newspapers are dying, young people ignore mainstream media, to try to close young people via old media is like insisting baby boomers give up their Lipitor. Raw stupidity. Then again, the music business was always about muscle.

But now it’s about data.

Lucian Grainge hired Steve Barnett to run Capitol…he’d have been better off hiring a nerd, someone who knows the difference between a 0 and a 1…then again, does anybody in the music business truly know how digital works? I think not.

The nerds have inherited the earth.

And Perry Chen is the new Rick Rubin.

You know, Mr. Vibe. Rick doesn’t really produce records, not in the traditional sense. He just drives artists to capture the zeitgeist. And Perry Chen is riding the wave that Laird Hamilton is unable to get Rick to surf. Rick keeps losing his deal, whereas now Perry Chen is the king of deals.

And the man who executes is Yancey Strickler. Who once upon a time worked at eMusic, before he became one of the Kickstarter troika.

Yancey was in L.A. two weeks ago, inking the deal with Cooper.

You see in today’s market you can’t oversell. Oh, you can try to, but it backfires. You have one hit, and then your career is..sh**. We live in a land of one hit wonders. But even PSY got a couple of months. “Harlem Shake” was here and gone in a matter of weeks. You’ve got to play for the long haul. Something Doug Morris has never done, but Stephen Cooper is doing now.

It’s always outsiders that lead the revolt.

So from now on, every act that raises $100,000 on Kickstarter will automatically get a Warner Music contract. Assuming the act wants it. Which in most cases it shouldn’t, but acts are delusional and want a deal so they can tell mommy and daddy they’ve made it.

But there’s another way to get your Warner deal via Kickstarter. If you get 1000 people to donate, you get a deal too. Since most Kickstarter bands don’t have that many fans willing to pony up the bucks, don’t expect Warner to be overwhelmed with new talent.

As for the acts already signed to Warner?

Cooper’s stealth hire is Amanda Palmer. Unable to get anybody interested in her music other than her hard core fans, Ms. Palmer is now going where her talent truly lies, in marketing, in self-promotion. Her TED speech was just the beginning. Cooper had no idea who Palmer was, but when his niece told him at the seder to check Amanda out, Cooper did and pounced.

Palmer is now wrapping up her musical career, and will be holding boot camps for all Warner artists imminently. Unwilling to spend the dough to fly acts to L.A. or New York, Palmer will go on a bus tour across America, meeting with each and every Warner artist in his or her hometown. The blogosphere will light up with hype. This is the story true fans are following, not Lady Gaga’s golden wheelchair, not what’s on TMZ or Radar, those are positively last decade.

Palmer’s gonna teach all those Warner artists the new reality. That your bond with your fans is all that counts. Build up the hard core. Rip them off for as many dollars as you can. It’s all about the cash, baby. Palmer will teach them how to beg and sell, via Twitter, Tumblr and Facebook, even Pinterest! Finally, Blavatnik’s purchase will pay off.

The labels can’t compete with the promoters. It’s Live Nation and AEG that truly pony up the big bucks. But Cooper is smart, he knows that no act succeeds without fans, and that’s what his new strategy is all about, fans.

The old guard is toast.

Tom Windish has made an exclusive deal to represent all new Warner talent. CAA is too self-impressed, saying it can get acts into movies when we all know it’s about TV and the creators are the new auteurs and can’t be told who to use anyway. All the established agencies are missing the boat, they’re about commissions as opposed to talent development. It’ll be the death of them.

As for sponsorship… It’s toast. Now, the fans will sponsor the acts. It’s a direct connection. Heart to heart. In one fell swoop, Mr. Cooper is wiping away decades of music business b.s. As for the rumor that every Warner act will be given a copy of Clive Davis’s autobiography…that was a plant, by Mr. Davis himself, to goose sales, there’s no truth to that rumor.

But what can Warner do for you, after they’ve signed you?

Well, you do get a free pair of Google glasses. And a Nest thermostat, assuming you’re not living out of your car. But via a secret deal, Daniel Ek will promote you via Spotify. With Jimmy’s MOG/Daisy/Beats Music tied in with Universal, Ek is desperate. But Ek knows it’s all about talent, and he’s lining up with the innovator.

Cooper has also made a deal with Jeff Bezos. Every act will get fifteen gigs of cloud storage and their music will be available to all Amazon Prime members for free.

But it gets even better. Mark Zuckerberg will now allow all Warner artists to spam their entire fan base on Facebook cost free, in exchange for a record deal for one Facebook employee per year.

And five Warner acts, not those already signed to the label, but those who come to the company via Kickstarter, will fill guaranteed slots at Coachella. Expect similar announcements to come regarding Lollapalooza and Bonnaroo. Rumor has it ACL will be excluded, since Austinites don’t like to be told what to listen to.

Yes, what Warner is selling is relationships. Which used to be with radio and retail, but are now with the tech set.

Crowdfunding is here to stay. And Warner is guaranteeing results. If you pledge and the act doesn’t deliver, you get the equivalent of your pledge in Warner stock. If you’re under the age of eighteen, no stock will be forthcoming, but you can choose from the merchandise/rewards of other Warner Kickstarter artists.

Cooper is clueless when it comes to music. But he realizes it’s no longer about focusing on the few, but having a relationship with the many. Why sign a band with no following? Why not go with those who have a start, entice them with perks, and then wait for one of these acts to blow up?

And if they don’t, it doesn’t matter! There was no investment! The fans foot the bill!

And ultimately, in two years time, it’s going to take a while to write the code, Kickstarter and Warner will offer funding for tour buses and all the accoutrements of success. Yes, Cooper is gonna load the entire cost of music development and exposure on the fans. And instead of getting 5%, Kickstarter will get 20% of Warner branded exclusive services.

Just when you thought things were settling down, it’s clear that tech and music are becoming even further intertwined, and it’s those who think outside of the box who will win. If you’re doing it the old way, you’re on the road to failure.

This entry was posted in Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, JOHN MESSARA, Marketing of horse racing, Music Industry and tagged , , , , , . Bookmark the permalink.

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